Top 5 Beauty Retail Apps on iOS in Oceania for Q1 2023

In the first quarter of 2023, the performance of the top 5 beauty retail apps on iOS in Oceania showcased interesting trends in weekly downloads, revenue, and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.

MECCA - Beauty Shopping had a dynamic quarter with weekly downloads peaking at approximately 10.3K in the last week of January. Weekly downloads saw fluctuations, ending the quarter at around 7.3K. Active users rose steadily from 51.3K to 61.8K over the quarter.

Sephora - Beauty Shopping experienced a notable increase in weekly downloads, peaking at 11.3K in the first week of January. The numbers then varied, concluding the quarter at around 6.8K. Active users also saw some ups and downs, starting at 26.5K and ending at 29K.

Adore Beauty | Shop Beauty Now saw its weekly downloads fluctuate throughout the quarter, peaking at 2.8K in mid-March and finishing at about 1.6K.

OLIVEYOUNG GLOBAL had a steady performance in weekly downloads, starting at 395 and peaking at 585 in late February. The app's active users also showed consistent growth, increasing from 984 to 1.2K by the end of the quarter.

Think Dirty – Shop Clean witnessed varied weekly downloads, peaking at 698 in mid-February. Revenue saw slight increases, notably reaching $78 in the last week of March. Active users fluctuated slightly, ending the quarter at around 4.4K.

For more insights and detailed analytics, visit Sensor Tower.